Sign up your hotel

Turn the video they loved into a booking you keep.

We film your hotel for one day. That footage becomes a library of short videos in the languages your guests speak, and every video sends people to your own booking page, with no OTA in between.

Sign up your hotel
AI-generated film. The hotel and people are fictional.

Out of every 100 bookings at an independent hotel, OTAs take 63.

A traveler falls for your hotel in a video, then books it on an OTA, which keeps 15 to 25% of the stay.

Video is already doing the selling: 71% of travelers say it influenced their decisions, against 24% for photos. We make sure the booking comes back to you.

See what it costs your hotel

OTA commission you pay each year
$236,757
You keep this much more each year
$37,580

Commission only, before payment fees and the cost of making and promoting the videos.

One day at your hotel. We handle the rest.

  1. Shoot

    We film the rooms, the pool, breakfast and the view in a single day at your hotel.

  2. Research

    AI studies your market: what people search for, what they watch and what your competitors post.

  3. Create

    That one shoot becomes a library of creator-style videos, with different hooks for different travelers, in the languages your guests speak.

  4. Score

    Every video is scored on its hook, its authenticity and its fit with your brand. Only the best get published.

  5. Publish

    We publish the videos and bring in real creators too. We find them, brief them and manage them, so your team doesn’t have to.

  6. Measure

    You see how much traffic every video, creator and language sends to your own booking page.

Frames from the film on this page. The hotel, the people and the numbers shown are illustrative.

The same stay, booked two ways.

Same guest. Same room. Same night. The difference is who the guest paid and who you can reach next time.

An $1,800 stay booked through an OTA compared with the same stay booked on the hotel’s own website
Through an OTAOn your own site
Guest pays$1,800$1,800
Commission−$360$0
You keep$1,440$1,800
Cancellation rate21.8%10.6%
Your relationship with the guestThrough the OTADirect with you

Example stay at 20% commission. Cancellation rates are from Cloudbeds’ 2026 report. Direct bookings still carry payment fees and marketing costs, including ours.

Labelled, every time.

AI is a fast way to make hotel video and a fast way to lose a traveler’s trust. Skift has already found AI videos promoting a resort with amenities it doesn’t appear to have. So we work by three rules.

AI videos say they’re AI.

Every AI-made video carries a label on the video itself. The EU has required disclosure since August 2026 for AI video that could pass as real.

What you see is real.

Videos are built from footage of your actual hotel. We don’t invent a pool you don’t have.

No fake guests.

An AI presenter is never passed off as someone who stayed with you, and we don’t write reviews. Real creators are real people who disclose that they’re paid.

Questions hotels ask

Do I have to leave the OTAs?

No. Keep them as a channel if they earn their commission. Hook & Key adds a route to your rooms that doesn’t charge one.

Do I need a new booking engine?

No. Videos link to the booking page you already have, with tracking added to each link so you can see where a guest came from.

What do you need from us on the shoot day?

Access to the rooms, the pool, breakfast and the views for one day. We work around your guests.

Are the videos made with AI?

Many are, built from footage of your real hotel, and each one is labelled as AI. We also work with real creators, who disclose that they’re paid.

Which languages can you make?

The languages your guests speak. The film on this page has English, Spanish, German and Japanese.

How will I know it’s working?

You get a view of the traffic each video, creator and language sends to your booking page, so you can see what earns its place and what doesn’t.

Can I read what the film says?

Okay. I think I just found the most beautiful hotel in Italy.

Tonight, someone will fall in love with your hotel in a fifteen-second video. Then they’ll book it on an OTA. And you’ll pay up to a quarter of that stay in commission.

Hook & Key turns that same video into a direct booking. And it starts with a single day at your property.

We shoot simple, honest footage. The rooms. The pool. The breakfast. The view.

Then our AI goes to work. It studies your market: who’s searching, what they’re watching, what your competitors are posting. And it finds the stories that actually sell your rooms.

From that one shoot, it creates a whole library of creator-style videos. Different hooks. Different travelers. Different reasons to book.

In the languages your guests actually speak.

Every video is scored before it goes live: the hook, the authenticity, the fit with your brand. Only the best get published.

We bring in real creators, too. We find them, brief them, and manage them, so your team doesn’t have to.

And you see exactly what works. Every video, every creator, every language: how much traffic it sends, straight to your own booking page.

Because a direct booking is simply a better booking. No commission. Half the cancellations. And a guest who is finally yours.

One shoot. Endless stories. Booked direct. That’s Hook & Key.

Where our numbers come from